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The Future of Digital Marketing: Unleashing 5G’s Potential
The Future of Digital Marketing: Unleashing 5G’s Potential

The future of digital marketing holds many promises.. From the rise of AI-driven campaigns to the ever-expanding realm of influencer marketing, the landscape is constantly shifting. But amidst these changes, one thing remains constant: the human connection.

As marketers, we're not just navigating algorithms and analytics; we're crafting experiences that resonate with real people.

Every company in the US, and more around the world, now understands they need digital marketing to keep growing. This became even more obvious after the pandemic which affected billions of people and millions of com;anies worldwide.

I will discuss the effects and benefits on digital marketing and changes 5G will have on consumer behavior

Let’s first discuss what is 5G, what does it stands for,  and why it is such a big deal.

what does ‘G’ stand for in 5g 

The ‘G’ in 5G simply means generationThis technology is the fifth generation of cellular internet.  Before it, four generations of cellular internet have passed. Companies started to adopt 5G in 2019.

Forest Interactive predicts that by 2025, 5G networks will have over 1.7 billion subscribers worldwide. A 268.75% increase from that in 2021.

What will 5G bring that its predecessors have not brought? It brings faster speed and more latency. This will set the foundation for advanced uses, which allows faster downloads for videos, games, and music.

Cisco published its forecasts in internet traffic from 2017 to 2021. It estimates that by 2022, mobile connections with 5G will support 8 billion mobile devices and 4 billion IoT connections. These stats are almoRead: st double from what it were in 2017. Cisco notes that the world had 5 billion mobile users in 2017.

Also Read: 9 Strategies to Supercharge Your Business Growth with Content Marketing

When it comes to speed, 5G will be 10 to 20 times faster than its predecessor 4G LTE networks. The highest speed we by the 4G LTE network was around 20 mbps. In comparison, 5G network will with 1.5 Gbps.

Those were a few of the benefits 5G brings, now we will know how it will affect Digital Marketing landscape in this post.

5G ais the future of digital marketing

The Near Future of Digital Marketing

video advertising:

The upcoming era, marked by the fifth-generation internet, 5G, will significantly impact media and entertainment within the future of digital marketing. Leveraging videos remains a trusted method to boost brand awareness, offering a reliable way to enhance customer engagement through visual media. Furthermore, conveying the brand message via videos ensures increased exposure, aligning seamlessly with the evolving landscape of digital marketing.

The new technology brings lightning fast speed this implies videos will lack lagging and buffering will become history. We’ll miss the wait!. Reduced buffering means more video consumption and greater change to give brand messages.

The 5G technology comes with more data transfer. The new technology could easily transfer Ultra High-Definitioln (UHD) or 4K videos. Cisco estimated that the use of Flat Panel TV sets with UHD will surpass 60% (62%) in 2022 from 23% in 2017.

Dramatic increase of videos on mobiles

More speed with less to no buffering will cause more use of mobile phones. Cisco estimates that the total Internet traffic from mobile phone will increase to 50%. Video, especially using the smartphone, will have greater share in that traffic.

ؒlet’s dig deeper into how the new technology will impacct Marketing and advertising. 

Personalization

A factor that will make differences will be customer experience. It will become easier for business to personalize customer experience with the 5G technology.

Retailers could offer discounts to customers who refuse to purchase their products. For example, a California-based startup Adroit Worldwide Media (AWM) Smart Shelf is working on a system which will personalize customer experience in stores based on whether and what they pick. If a customer picks up a product but changes his mind and puts it back, the system will recognize that behavior and the retailer could offer a discount beneath that item for future buyers.

“It is taking the personalization Shelf, Kurtis Van HornShelf, Kurtis Van Hornand that customization that you would have by shopping online and applying that to brick and mortar,” said

Shelf, Kurtis Van Horn - co founder & SVP AWS smart

Targeted consumers

Advertisers could offer products based on the gender, race, and mood of customers. Nokia, a Finland-based mobile-phone manufacturer plans to target 4G customers with 5Gupgrade software.

Acceleration in mobile ecommerce

The trend push companies to offer robust experiences. With 5G, companies could make offering based on consumers’ personalized profiles.

AR and VR

5G Networks rely on two things to applications. Augmented Reality and Virtual Reality technologies include those essential things: fast data transfer and reduced latency.

Latency is the time a packet of data takes to reach from point A to B. AR and VR need Latency in a single digit which 4G LTE cannot offer, it’s just impossible for it!

Latency on 5G network is 1ms. In comparison, that on 4G LTE was noted to be between 48.6ms and 56.1ms in the US by Opensignal.

With AR and VR, users can visualize what the product will look like in their home before deciding to buy that item.

Says Prince, “Imagine a product like a full-size couch in hyper detail that you can place in your room. With 5G, we will be able to provide the couch, the room and everything in it, toss in a realistic human avatar with artificial intelligence that walks into the scene and helps end user with any information needed to complete the purchase.”

Brands such as Amazon, Ikea, and Estee Lauder have already started using AR and VR to provide better customer experiences.

Impulse-friendly buying experience: 

Brands can influence impulsive buying with the use of AR and VR in their marketing campaigns. For instance, brands like GAP implemented AR and VR to enhance customer experience with their “Dressing Room by Gap” app. This application allows users to “try on” different clothing items, view the garment from multiple angels, and purchase the item from their device.

Final Words

The advent of 5G technology promises to revolutionize digital marketing by enhancing companies' ability to target customers effectively. With the lightning-fast speeds and increased connectivity offered by 5G mobile internet, companies will have unprecedented opportunities to engage with their audiences and deliver personalized marketing messages. This technological advancement is set to propel digital marketing to new heights, ushering in an era of enhanced connectivity and engagement.

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